Quality recipes, expertly produced
Boost sales and keep your food brand top of mind
Do you have dozens or hundreds of products to keep in front of your audience every week, with tight media budgets earmarked for just a few product launches? There’s another way.
- Inspire your customers every week with appealing content that encourages them to use your products
- Increase sales by making your products an essential part of people’s shopping lists
- Agile production from Genero, on location or in the studio, guided by a growth marketing perspective
Our satisfied clients:
570% more organic traffic in one year
180% more users
From five-digit to seven-digit annual traffic: around 4 million visitors a year
Reaches nearly 100% of Finnish recipe searches annually
340% more customers, over 200,000 warm leads and €10 million in new revenue
Agile production of quality recipe content
Regularly bringing your products and brand into consumers’ feeds through images and video creates a significant opportunity for additional sales through repetition, compared with putting all your investment into, for example, two big campaigns a year.
More content, more inspiration, more sales
Many ways to use the same product
Busy consumers are always looking for recipe ideas. Sharing quality content across different channels is likely to increase sales as people discover all the things they can make with your products.
Cost-effective
One concept, content for many channels
One concept, one production, dozens of delicious pieces of content from one shoot. Make production more efficient by creating content tailored to several channels from the same session.
Recipes for your website
Don’t forget your owned media
Strong owned media with appealing recipes helps generate sales, brand loyalty and Google rankings. Its analytics also help you further optimise successful content and focus on content that engages your audience.
Let’s build a seamless partnership
Quality content, efficiently
Good planning pays off for years. Planning production for multiple channels ensures one shoot gives you content for different channels in the right formats.
Shall we talk?
Let’s put together the right package for you
Stay top of mind
Repetition keeps your brand relevant and builds awareness of your brand and products. Recipes inspire people, and repeated exposure prompts them to add your brand’s products to their baskets.
4, 6, 12, 24 or 52 recipes a year? Stay relevant to your customers — ask for a content quote.
Examples of how we work together:
1. When you have your own designer:
At fortnightly or monthly meetings, Genero’s growth marketer and your designer or team plan the content together. We review what is selling now, missing seasonal materials and new formats to test. We also discuss what didn’t work, so we can avoid unsuccessful formats in future.
2. When you have your own designer but no spare time for additional production:
In some cases, in-house designers don’t have time to produce all the content needed for A/B testing or ongoing campaigns. Genero then supports the planning. The process is the same as above: Genero’s growth marketer plans and commissions content from a Genero designer. We share the learnings from our content with your own designers too.
3. When you don’t have an in-house designer:
Genero handles all creative production, planned together with you.
What sets us apart
We’ve helped clients launch new brands and products, accelerate growth, expand globally, get acquired and reshape industries.
As a leading growth agency in the Nordics, our goal is to help your business grow as a whole.
We see recipe videos and recipe content as part of the revenue equation. Strategies that connect that equation with creative content and execution improve business results.
Trusted by
startups, scaleups and large companies:
HARTWALL
“Things run smoothly with Genero: ideas fly and work gets done. Genero’s team understands our goals and wishes very well, and that’s valuable.” — Elina Lehmusto, Communications Manager, Hartwall
How does your content production work today? Whether you have ongoing production or none at all, it costs nothing to request a quote for making it more effective.
Ask for a quote and let’s see how we could help
Tell us what you might need
We’ll get in touch and continue the conversation
We prefer to create at least four pieces of content at a time to help you get the most from your investment.
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Frequently asked questions
We can start as soon as you’re ready. We always begin with a kick-off meeting to define the steps, plans and schedule.
From four recipes a year upwards. We don’t recommend fewer than four, as that makes it harder to maintain continuity and build brand awareness from the outset.
We can arrange that, but recommend first reviewing your content needs together. We’ll then make a recommendation based on your current situation and what a given amount of content could achieve.